ABOUT THIS BOOK
Using Mayo’s INVESTMENTS: AN INTRODUCTION, 11E, introduce students to today’s most important investment topics from the perspective of an individual financial planner. This edition provides an inviting, comprehensive approach to investments--from the fundamentals students need to master for success on the CFP® exam to more advanced topics. This edition is an ideal, understandable choice for business students as well as finance majors. Concepts build on one another in this edition’s updated Financial Advisor’s Investment Case at the end of each chapter--providing a strong overview of today’s most pertinent investment opportunities and challenges. Throughout each chapter, this edition clearly emphasizes how students can apply what they’re learning to make solid investment decisions. Students can even gain hands-on experience with the same financial analysis tool used on Wall Street with this edition’s access to Thomson ONE-Business School Edition and corresponding problems in the text. With the rich array of teaching and learning resources found on this edition’s interactive companion website, you can help students fully understand today’s most important investment topics from the perspective of an individual financial planner.


TABLE OF CONTENTS
Part I: THE INVESTMENT PROCESS AND FINANCIAL CONCEPTS.
1. An Introduction to Investments.
2. Securities Markets.
3. The Time Value of Money.
4. Financial Planning, Taxation and the Efficiency of Financial Markets.
5. Risk and Portfolio Management.
Part II: INVESTMENT COMPANIES.
6. Investment Companies: Mutual Funds.
7. Closed-End Investment Companies, Real Estate Investment Trusts (REITs), and Exchange-Traded Funds (ETFs).
Part III: INVESTING IN COMMON STOCK.
8. Stock.
9. The Valuation of Common Stock.
10. Investment Returns and Aggregate Measures of Stock Markets.
11. The Macroeconomic Environment for Investment Decisions.
12. Behavioral Finance and Technical Analysis.
Part IV: INVESTING IN FIXED-INCOME SECURITIES.
13. The Bond Market.
14. The Valuation of Fixed-Income Securities.
15. Government Securities.
16. Convertible Bonds and Convertible Preferred Stock.
Part V: DERIVATIVES.
17. An Introduction to Options.
18. Option Valuation and Strategies.
19. Commodity and Financial Futures.
Part VI: AN OVERVIEW.
20. Financial Planning and Investing in an Efficient Market Context.


ABOUT THE AUTHOR
Herbert B. Mayo

A well-respected author and experienced educator, Dr. Herbert Mayo has written several successful books focusing on critical finance issues and today's investment opportunities. Dr. Mayo currently teaches finance at The College of New Jersey and serves as Director of Accreditation. He earned his PhD from Rutgers University, and his undergraduate degree is from the University of North Carolina at Chapel Hill.